This peculiarity came amid explosive growth in both the supply and demand of high-quality seedless mandarins, undoubtedly one of the star products of the fresh produce industry over recent years. A newly launched and unknown brand became the category leader virtually overnight. In 2013, something strange happened in the U.S. The largest citrus grower in North America, Wonderful Citrus, launched its Halos brand several years ago under unusual circumstances and amid spectacular growth in the U.S. From the May edition of VisiĆ³n Fruticola magazine
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